Migrating a website can be an arduous task. Based on organic traffic and ranking data, you must decide which pages should be consolidated, preserved or deleted. It would be best to create a redirect map, which can take time and resources.
Augmentum Digital web migration has launched a new service to help businesses grow their brands. The company provides SEO, Google Ad Words, and social media marketing services.
SEO
Search engine optimisation (SEO) is optimising a website or page to increase its visibility in search engines. It is a complex process but can lead to better organic (non-paid) search results. This type of marketing can help a business grow by attracting new customers and expanding its reach. It involves using keywords, onsite content, and link-building to improve rankings.
A web migration can be one of the most challenging SEO projects, but it is also one of the most important for your website’s performance. The process can involve:
- Combining multiple websites.
- Changing the CMS platform.
- Switching to HTTPS.
- Moving to a different domain name.
These projects can be fraught with risk, but they can be completed successfully with the proper planning and strategy.
It is essential to ensure all pages are migrated with their correct title and meta description during the migration. If these are missed, it can significantly impact the search engine results. It is also essential to verify that the canonical tags are updated correctly. If using a third-party analytics platform, ensure it is correctly configured on the new site.
It is a good idea to track your SEO metrics over time after the migration, as it can take some time for Googlebot to crawl and index your new site. Keeping an eye on these metrics can help you determine the success of your migration and identify any issues that may arise, such as a drop in traffic or keyword ranking.
A well-planned and executed Augmentum Digital web migration can effectively improve the performance of your business’s website and its overall search engine optimisation. But it is important to remember that the more changes you make during migration, the more likely you will see a negative impact on SEO. Therefore, it is best to limit the number of changes in content, URL naming conventions and creation of new pages.
Google Ad Words
Augmentum Digital offers Google Ad Words services to Australian businesses to help them reach more customers and grow their business. They also provide social media marketing services on Facebook and LinkedIn. They customise their marketing strategies for each client’s unique needs and target audience. This approach makes their marketing campaigns more effective.
Google AdWords is an online advertising service that helps you reach potential customers at the right time by showing your ads on Google search results and other websites and apps on the Google network. Your ad’s position on Google search results is determined by how much you bid and the quality of your campaign.
The team at Augmentum Digital can create a cost-effective Google AdWords campaign to meet your business goals. They focus on ROI to ensure you get the most value from your investment.
Social Media Marketing
Augmentum Digital Web Migration Services
Augmentum Digital has launched social media marketing services to help Australian businesses grow. Their team of marketing professionals specialises in creating campaigns targeted to the client’s audience, which can increase engagement and brand awareness. They have a focus on the buyer’s journey, which helps them to develop marketing strategies that are specific to each business. They also offer Google Ad Words services that can be used to attract new customers and drive growth for the company.
A web migration is a significant change to your website that can affect its SEO performance, so it’s vital to plan it carefully and test the changes before you launch them. By mapping out the scope of the project and your aims, you can identify any risks and make plans to mitigate them. It’s also worth planning a schedule for check-ins with the different teams involved so that everyone is on the same page and there are no communication meltdowns.